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Moonrobin review · September 1, 2026
Hazel & Fig
Irvine, CA · Restaurant · hazelandfig.example
Google lists you as American, your menu is Mediterranean, and the two searches that fill Irvine tables on a Friday do not show you at all.
Hazel & Fig is a good restaurant with a footprint that says something else. The kitchen is Mediterranean, the room does private dinners, and brunch is busy, yet Google files you under American, the events offer lives in a footer, and the assistants people now ask for a table have never heard of you. None of this is a marketing problem in the usual sense; it is a description problem, and descriptions are cheap to fix. Fix the category and the events page first and the rest of this report gets easier.
Answer Score
47 /100
Losing customers
9 findings, 4 costing you customers now
Searches your customers make
You won 2 of 6 searches
1
Olive Court
4 of 6
2
Sumac Table
3 of 6
3
Cedar & Salt
3 of 6
4
Hazel & Fig, you
2 of 6
Scored on the same 6 searches, in Irvine, CA, this scan.
AI assistants
2 of 4 recommend you
ChatGPT17%
Gemini0%
Perplexity0%
Claude17%
Share of open questions where the assistant recommends you.
What the assistants say
2 of 4 assistants recommend you when a diner asks
We asked each assistant the questions a diner asks, by city and by neighbourhood, and checked every fact it gave against your own site. Wrong facts are marked with the listing that probably caused them.
ChatGPT6 diner questions about Hazel & Fig in Irvine · 1 answer per question
Recommends you
Names you50%
Recommends you17%of the open questions
Facts right5 of 61 wrong
ChatGPT named Hazel & Fig in half the answers and recommended it for one open question in six. It called the restaurant American, which is what Google says.
Cuisine or category: it said "American", your site says "Mediterranean". Probable source: Google Business Profile category "American restaurant"
Fact
Your site says
The assistant said
Right
Probable source when wrong
Cuisine or category
Mediterranean
American
No
Google Business Profile category "American restaurant" link
Hours
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
Yes
Phone
(949) 555-0188
(949) 555-0188
Yes
Address
4520 Barranca Pkwy, Irvine, CA 92604
4520 Barranca Pkwy, Irvine, CA 92604
Yes
Price range
$$
$$
Yes
Reservations
takes reservations
takes reservations
Yes
Dietary options
vegetarian, gluten-free
not stated
n/a
Who it named instead
Olive Court, Sumac Table
The 6 answers, one line each
NamesWhat are Hazel & Fig's hours in Irvine, and do they take reservations? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
NamesHow much does a meal cost at Hazel & Fig in Irvine? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
NamesDoes Hazel & Fig in Irvine have vegetarian or gluten-free options? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
RecommendsWhat is the best Mediterranean restaurant in Irvine for a group dinner? Named Hazel & Fig among the options, after two others.
AbsentWhere should I go for brunch in Woodbridge, Irvine? Recommended Olive Court and Sumac Table and did not mention Hazel & Fig.
AbsentWhich restaurants in Irvine do private dining for 30 people? Recommended Olive Court and Sumac Table and did not mention Hazel & Fig.
Gemini6 diner questions about Hazel & Fig in Irvine · 1 answer per question
Names you, does not recommend
Names you33%
Recommends you0%of the open questions
Facts right3 of 52 wrong
Gemini named Hazel & Fig only when asked by name, never for an open question, and repeated Apple's closed-on-Mondays hours.
Cuisine or category: it said "American", your site says "Mediterranean". Probable source: Google Business Profile category "American restaurant"
Hours: it said "closed Mondays, until 21:00", your site says "Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00". Probable source: Apple Maps listing shows last year's hours
Fact
Your site says
The assistant said
Right
Probable source when wrong
Cuisine or category
Mediterranean
American
No
Google Business Profile category "American restaurant" link
Hours
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
NamesWhat are Hazel & Fig's hours in Irvine, and do they take reservations? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
NamesHow much does a meal cost at Hazel & Fig in Irvine? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
AbsentDoes Hazel & Fig in Irvine have vegetarian or gluten-free options? Said it could not find the restaurant and suggested checking Google Maps.
AbsentWhat is the best Mediterranean restaurant in Irvine for a group dinner? Recommended Olive Court and Sumac Table and did not mention Hazel & Fig.
AbsentWhere should I go for brunch in Woodbridge, Irvine? Recommended Olive Court and Sumac Table and did not mention Hazel & Fig.
AbsentWhich restaurants in Irvine do private dining for 30 people? Recommended Olive Court and Sumac Table and did not mention Hazel & Fig.
Perplexity6 diner questions about Hazel & Fig in Irvine · 1 answer per question
Names you, does not recommend
Names you33%
Recommends you0%of the open questions
Facts right4 of 62 wrong
Perplexity quoted each competitor's events page for private dining and never reached yours, because there is no events page to quote.
Cuisine or category: it said "American", your site says "Mediterranean". Probable source: Yelp listing shows the category "American (New)" first
Price range: it said "$$$", your site says "$$". Probable source: TripAdvisor listing shows $$$
Fact
Your site says
The assistant said
Right
Probable source when wrong
Cuisine or category
Mediterranean
American
No
Yelp listing shows the category "American (New)" first link
Hours
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
NamesWhat are Hazel & Fig's hours in Irvine, and do they take reservations? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
NamesHow much does a meal cost at Hazel & Fig in Irvine? Described Hazel & Fig as an American restaurant in Irvine and gave hours, phone and address.
AbsentDoes Hazel & Fig in Irvine have vegetarian or gluten-free options? Said it could not find the restaurant and suggested checking Google Maps.
AbsentWhat is the best Mediterranean restaurant in Irvine for a group dinner? Recommended Cedar & Salt and Olive Court and did not mention Hazel & Fig.
AbsentWhere should I go for brunch in Woodbridge, Irvine? Recommended Cedar & Salt and Olive Court and did not mention Hazel & Fig.
AbsentWhich restaurants in Irvine do private dining for 30 people? Recommended Cedar & Salt and Olive Court and did not mention Hazel & Fig.
Claude6 diner questions about Hazel & Fig in Irvine · 1 answer per question
Recommends you
Names you50%
Recommends you17%of the open questions
Facts right5 of 5
Claude read the menu and got the cuisine right, but for brunch and group dinners it named Olive Court and Morning Larder, whose pages say those words.
Fact
Your site says
The assistant said
Right
Probable source when wrong
Cuisine or category
Mediterranean
Mediterranean
Yes
Hours
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
Mon-Thu 11:00-21:00, Fri-Sat 11:00-22:00, Sun 10:00-21:00
Yes
Phone
(949) 555-0188
(949) 555-0188
Yes
Address
4520 Barranca Pkwy, Irvine, CA 92604
4520 Barranca Pkwy, Irvine, CA 92604
Yes
Price range
$$
$$
Yes
Reservations
takes reservations
not stated
n/a
Dietary options
vegetarian, gluten-free
not stated
n/a
Who it named instead
Olive Court, Morning Larder
The 6 answers, one line each
NamesWhat are Hazel & Fig's hours in Irvine, and do they take reservations? Described Hazel & Fig as a Mediterranean restaurant in Irvine and gave hours, phone and address.
NamesHow much does a meal cost at Hazel & Fig in Irvine? Described Hazel & Fig as a Mediterranean restaurant in Irvine and gave hours, phone and address.
NamesDoes Hazel & Fig in Irvine have vegetarian or gluten-free options? Described Hazel & Fig as a Mediterranean restaurant in Irvine and gave hours, phone and address.
RecommendsWhat is the best Mediterranean restaurant in Irvine for a group dinner? Named Hazel & Fig among the options, after two others.
AbsentWhere should I go for brunch in Woodbridge, Irvine? Recommended Olive Court and Morning Larder and did not mention Hazel & Fig.
AbsentWhich restaurants in Irvine do private dining for 30 people? Recommended Olive Court and Morning Larder and did not mention Hazel & Fig.
Google AI Overview"hazel and fig irvine"
Names you
What it said
It described Hazel & Fig as an American restaurant in Woodbridge with a patio, closed on Mondays, and pointed to the Google listing for reservations.
Facts it stated
Patio seating
Located in Woodbridge
Wrong
Calls the restaurant American
Says closed on Mondays, which is last year's schedule
What it costs you
Example arithmetic, on this report's numbers
Two lines come from this scan. Two are assumptions you can change. Nothing here is a promise of results.
From this reportYou lost 4 of 6 searches checkedThose customers saw Olive Court, Sumac Table, Cedar & Salt instead.
From this report2 of 4 AI assistants do not recommend youWhen a diner asks an assistant for a table, the answer names someone else.
Assumption, change it
Arithmetic
$480 a month
10 diners × $48 = $480 a month.
Arithmetic on assumptions you can change, not a promise. Moonrobin's monthly report replaces it with your real numbers.
The findings
9 reasons customers are not finding you, most costly first
Open a row for the evidence, the source, what it costs and the fix. Every row is something the scan saw, not a checklist item.
01 · Google lists you as American, your menu is MediterraneanGoogle decides what you are from the category. Every "mediterranean restaurant irvine" search skips you, and AI assistants repeat what Google says.
CriticalVerified
What we saw
Google Business Profile primary category: "American restaurant". Your menu page: mezze, lamb kofta, grilled branzino, labneh. Yelp category: "Mediterranean".Source: Google Business Profile, Yelp, hazelandfig.example/menu
What it costs you
Google decides what you are from the category. Every "mediterranean restaurant irvine" search skips you, and AI assistants repeat what Google says.
Why a tool misses this
A checklist sees that a category is set and passes it. It does not read the menu and notice the category is wrong.
The fix
Change the primary category on Google Business Profile to Mediterranean restaurant.
Add Brunch restaurant and Wine bar as secondary categories.
Make the first line of the business description say Mediterranean, Irvine, and the neighbourhood.
Listings say the same true thingEffort: minutesImpact: highMoonrobin does this
02 · Absent from the two searches that fill Irvine tablesThese are the searches people make in the car. Three other restaurants take those tables every weekend.
CriticalVerified
What we saw
"mediterranean restaurant irvine": not in the map pack or the first page. "brunch irvine": not in the first page. Both searched from Irvine on a phone.Source: Google search results, Irvine, mobile
What it costs you
These are the searches people make in the car. Three other restaurants take those tables every weekend.
The fix
Fix the category above; it is the biggest single reason.
Put "Mediterranean restaurant in Irvine" in the home page title and headline.
Add a brunch page with the menu as text, not a PDF, and the hours.
Ask the next twenty happy tables for a Google review that mentions brunch or Mediterranean.
Found on Google and cited by AIEffort: hoursImpact: highMoonrobin does this
03 · Private events have no way inPrivate dinners and office parties are the biggest tickets a restaurant like yours gets. Right now they go to the restaurant with a form.
HighVerified
What we saw
The word "events" appears once, in the footer, as plain text. No page, no form, no email address for it. Your Instagram bio says "private dining available".Source: hazelandfig.example, Instagram profile
What it costs you
Private dinners and office parties are the biggest tickets a restaurant like yours gets. Right now they go to the restaurant with a form.
Why a tool misses this
The site has a contact page, so a form checker passes it. Only reading the Instagram bio shows there is an offer with no way in.
The fix
Add a private events page: room capacity, sample menus, three photos.
Add a short form: date, headcount, budget range, email, phone.
Route the form to an inbox that answers within the hour, and add the page link to the Google profile and the Instagram bio.
Every lead capturedEffort: hoursImpact: highMoonrobin does this
04 · Eleven reviews unanswered in ninety daysPeople read the newest reviews and the replies. Two unanswered two-star reviews at the top cost more bookings than the rating does.
HighVerified
What we saw
Google shows 11 reviews since June with no owner reply, two of them two-star. The last owner reply is dated April.Source: Google Business Profile reviews
What it costs you
People read the newest reviews and the replies. Two unanswered two-star reviews at the top cost more bookings than the rating does.
Why a tool misses this
A 4.4 rating clears every threshold a tool checks. The cost is in which reviews sit at the top unanswered, and that takes reading them.
The fix
Reply to the two two-star reviews today: thank, acknowledge the specific issue, invite them back.
Reply to the remaining nine this week.
Set a rule: every review answered within 24 hours, same voice.
Reviews answered and working for youEffort: hoursImpact: mediumMoonrobin does this
05 · Apple Maps shows last year's hoursEvery iPhone user who taps the listing on a Monday sees you as closed.
MediumLikely
What we saw
Apple Maps: closed Mondays, open until 9 pm. Google and your site: open Mondays, until 10 pm Friday and Saturday.Source: Apple Maps listing
What it costs you
Every iPhone user who taps the listing on a Monday sees you as closed.
The fix
Claim the Apple Business Connect listing.
Match the hours to Google exactly, including holiday hours.
Listings say the same true thingEffort: minutesImpact: mediumMoonrobin does this
06 · The menu is a PDFGoogle cannot rank a PDF for "lamb kofta irvine", and on a phone it takes eight seconds to open.
MediumVerified
What we saw
hazelandfig.example/menu links to a 4.2 MB PDF. No menu items appear as text on any page scanned.Source: hazelandfig.example/menu
What it costs you
Google cannot rank a PDF for "lamb kofta irvine", and on a phone it takes eight seconds to open.
The fix
Put the menu on the page as text, with prices.
Keep the PDF as a download link for people who want it.
Add Menu structured data so Google and AI assistants can read the dishes.
Website that converts a visitEffort: hoursImpact: mediumMoonrobin does this
07 · No structured data on the siteGoogle and AI assistants have to guess your hours, phone and cuisine instead of reading them.
MediumVerified
What we saw
No JSON-LD found on the home, menu or contact pages.Source: hazelandfig.example, page source
What it costs you
Google and AI assistants have to guess your hours, phone and cuisine instead of reading them.
The fix
Add Restaurant schema with name, address, phone, hours, cuisine and the booking link.
Validate it with Google's Rich Results test.
Website that converts a visitEffort: hoursImpact: mediumMoonrobin does this
08 · After-hours calls go to voicemail with no text-backLate callers are tomorrow's bookings. A voicemail with no reply is a booking made somewhere else.
MediumNot verified
The scan could not confirm this one. Check it yourself before you act on it.
What we saw
Called at 10:40 pm: voicemail, no text follow-up in the next hour. Google shows 38 calls from the listing last month.Source: Test call to the listed number; Google Business Profile insights
What it costs you
Late callers are tomorrow's bookings. A voicemail with no reply is a booking made somewhere else.
Why a tool misses this
No listing tool calls the number after closing. We did, once, which is why this one is marked not verified until you confirm it.
The fix
Add a text-back to missed calls: hours, booking link, events link.
Send the voicemail transcript to whoever opens in the morning.
Every lead capturedEffort: hoursImpact: mediumMoonrobin does this
09 · Instagram is not linked from the site or the Google profileThe room and the food are your best sales pitch, and the people reading the listing cannot see them.
LowVerified
What we saw
No Instagram link on the site. Google profile has no social links. The Instagram account has 3,100 followers and posts weekly.Source: hazelandfig.example, Google Business Profile, Instagram
What it costs you
The room and the food are your best sales pitch, and the people reading the listing cannot see them.
The fix
Add the Instagram link to the site footer and the Google profile.
Add the ten best photos to the Google profile.
Reviews answered and working for youEffort: minutesImpact: lowMoonrobin does this
The five scores behind the 47
Found on Google and cited by AIAbsent from four of the six searches checked, including "mediterranean restaurant irvine" and "brunch irvine", where three competitors appear every time.
34
Listings say the same true thingGoogle says American, Yelp says Mediterranean, Apple Maps has last year's hours. Phone number matches everywhere.
52
Website that converts a visitLoads in 1.8 s on a phone, menu is a PDF, no structured data, booking link works.
61
Reviews answered and working for you4.4 on Google from 212 reviews, 11 unanswered in the last 90 days, the newest reply is five months old.
58
Every lead capturedPrivate events are mentioned once, in the footer, with no form. After-hours calls go to voicemail with no text-back.
30
Who is taking the customers
Olive CourtCategorised as Mediterranean on Google, brunch page with the menu as text, replies to every review within a day.
Sumac TableNamed in two Irvine roundups, 480 Google reviews, structured data on every page.
Cedar & SaltA private events page with a form, and it shows up for "private dining irvine" because of it.
Do these yourself today
Change the Google primary category to Mediterranean restaurant.
Reply to the two two-star reviews.
Fix the Apple Maps hours.
Link Instagram from the site and the Google profile.
Minutes each. Moonrobin does the rest, below.
Fix queue · what Moonrobin would apply this week
8 fixes, ready to approve
Each card is the real approval card: what is published today, the exact words proposed, where it publishes, and how. 6 apply by API inside your connected accounts; the rest come as instruction packs, or grant editor access and Moonrobin does them. Nothing publishes until you press Approve.
F00 Set the Google primary category to Mediterranean restaurant
Medium riskGoogle Business ProfileApplied by API
Google decides what you are from the category, and three of the four assistants repeated it.
Published today on Google Business Profile
American restaurant
Proposed, exact words
Mediterranean restaurant
Evidence Primary category: American restaurantSource: https://maps.google.com/?cid=hazelandfig · seen 2026-09-01
F01 Rewrite the Google description so the first line says Mediterranean and Irvine
Low riskGoogle Business ProfileApplied by API
The description is the second thing Google and the assistants read after the category.
Published today on Google Business Profile
A neighborhood restaurant and bar in Irvine serving seasonal food and cocktails.
Proposed, exact words
Mediterranean restaurant in Woodbridge, Irvine. Mezze, lamb kofta, grilled branzino and labneh, with weekend brunch from 10 am. Reservations online. Private dinners and office parties for up to 36 in the back room.
Evidence A neighborhood restaurant and bar in Irvine serving seasonal food and cocktails.Source: https://maps.google.com/?cid=hazelandfig · seen 2026-09-01
F03 Add a private events page with a form, linked from the header
Low riskYour websiteApplied by API
Private dinners are the biggest tickets you get, and today the word appears once, in the footer, with no way in.
Published today on Your website
Menu · About · Reservations · Contact
Proposed, exact words
Menu · Brunch · Private events (new page: back room seats 36, three sample menus, a form asking date, headcount, budget range, email, phone) · Reservations · Contact
Evidence Footer: "Private events available." No page, no form, no email address for it.Source: https://hazelandfig.example/ · seen 2026-09-01
F04 Reply to the two-star review from March K., "waited 35 minutes for the check"
Low riskReviewsApplied by API
The newest unanswered two-star review sits at the top of your Google reviews; a reply changes what the next reader takes from it.
Published today on Reviews
"Food was lovely but we waited 35 minutes for the check on a Saturday and nobody came by."
March K., 2 stars, no reply yet
Proposed, exact words
March, thank you for telling us, and sorry about the wait for the check on Saturday. That is not the visit we want for anyone, and we would like the chance to make your next visit better.
Reply to March K., who wrote: "Food was lovely but we waited 35 minutes for the check on a Saturday and nobody came by."
Evidence Food was lovely but we waited 35 minutes for the check on a Saturday and nobody came by.Source: https://maps.google.com/?cid=hazelandfig#reviews/march-k · seen 2026-09-01
F07 Google post: weekend brunch, from the brunch menu already on your site
Low riskGoogle Business ProfileApplied by API
A post with the word brunch is the fastest way to appear for "brunch irvine" while the category change settles.
Published today on Google Business Profile
Nothing published today.
Proposed, exact words
Weekend brunch in Woodbridge, Saturday and Sunday from 10. Shakshuka, halloumi and honey, Turkish eggs, mimosas by the carafe. Reserve online or walk in; the patio opens at 10.
Evidence Brunch menu page: shakshuka, halloumi and honey, Turkish eggs, mimosas by the carafe. Saturday and Sunday from 10.Source: https://hazelandfig.example/brunch · seen 2026-09-01
Every approval, edit and rejection is written to an audit log with before and after. Low-risk types publish on their own only if you allow it.
Not verified in this scan
We list what we could not confirm rather than guess at it.
Whether the 38 calls a month from the Google listing include after-hours calls
TripAdvisor listing and ranking
Whether AI assistants name Hazel & Fig for Mediterranean in Irvine
What happens next
Want Moonrobin to take care of these 8 fixes?
Reply to the email this review came in, or write to hello@moonrobin.com. A person on our team replies with a plan and a price in writing. Nothing changes in your accounts until you approve the exact words.